Performance Marketing
HireMaster constantly optimizes campaigns using a three-pronged approach: social media marketing, search engine optimization, and targeted display.
Social Media Marketing
Social media marketing expands companies' brand awareness; complementing that awareness with the correct audience creates a story appealing for application. On-platform and off-platform placement are available using landing pages. Keeping a diversified
product mix provides a maximum return on investment
Search Engine Optimization
Search engine marketing includes paid search advertising. With HireMaster, your company will be in or near the top spot for its brand name. Depending on budget, companies may also appear in search results for their competitors. This is also available for generic search terms involving the industry;SEO within the Content Marketing Package goes even further with this.
Targeted Display
Text blasts serve a number of purposes. Job alerts are sent to drivers who meet a company's criteria. These can provide drivers with a phone number to call or one of our custom landing pages. HireMaster also utilizes an auto-responder to remind drivers to reach out to companies; two reminders are sent and are each 72 hours apart.
As the campaign runs, optimization improves. The algorithm reaches its best performance within 60-90 days.
